Promenade Activations – PAX 2018

Promenade Activations – PAX 2018

Last week South Wharf Promenade was graced with one of the biggest events of the year at the Melbourne Convention and Exhibition Centre. PAX Australia (or the Penny Arcade Expo) saw tens of thousands of gamers, cosplayers and others from all walks of life descend upon South Wharf to get involved in the biggest gaming convention in Australia, ever.

The South Wharf Promenade was the spot for guests to stroll down beside the river and see what else was on offer at the many restaurants and bars, as well as seeing the activations and pop-ups on show for the PAX weekend.

Celebrations kicked off with the secret Fallout 76 Reclamation Day party at Cargo Hall, an invitation only event where guests were treated to Redbull’s own iterations of in- game consumables along with an entire Vault-Tec theme that had invitees buzzing.

Official festivities launched Friday as PAX begun and the Wharf was filled once again with the weird and wonderful, Dukes walk was turned into Bethesda Lane, inviting the exhibition attendees to see what was on offer down the way.

Strewn with game mascots inflated five meters high through the laneway, visitors were excited to say the least. The various ballooned characters looked over the crowds moving through while snaps were taken.

Further down the promenade and next to Showtime Events Centre was the Common Man Lawn, taken over by Activision and adorned with Spyro the Dragon theming, including a purple and orange fire breathing version of the famous game character!

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This Spyro BBQ was 🔥

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Attendees were in full force also, with many fans dressed as some of their favourite characters adding to the atmosphere over the weekend and making everyone else that little bit more excited.

The South Wharf Promenade is an incredibly versatile space and can be activated in part, or in is entirety with Showtime Event Group. That can be fully customized signage, theming and displays to installation statement pieces and pop-ups.

We love major events and thrive in either creating whole concepts, or working with your own to make them a reality. View more photos of the PAX weekend on South Wharf Promenade below.

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