With a large focus on Business events, Showtime Event Group have a specialised BDM who exclusively looks after the MICE market. Meet our superstar, Laura Reddaway.
What’s your role at Showtime Event Group entail?
I work closely with our Association, PCO and incentive clients and very closely with the Melbourne Convention Bureau as part of our strategic partnership.
Why Business Events?
Why not! I worked for many years for a PCO and the (former) Chairman Bryan Holiday would often say that “meetings are the midwives to wisdom” and it still resonates with me. I get to work with some of the most amazing minds and talented specialists in their respected fields, coming together to share knowledge, it’s special knowing that you play a part in facilitating these connections. Some of the best outcomes of a conference happen at the networking events.
The Melbourne Convention Bureau recently announced at its AGM the most successful year ever. How does that benefit Showtime Event Group?
How great is that! Business Events have a significant impact on this city. Melbourne is a progressive, forward-thinking city and these new clients are looking at us for new concepts and ideas to elevate their events. We are always developing our product offering, delivering incentive experiences for 20 guests through to large scale events for 5,000. We are proud of the role we play in the ‘Team Melbourne’ approach and look forward to working with our clients to deliver some of the most exciting events to date.
South Wharf as a destination seems to be thriving. Is it all down to the fact that the MCEC is busier?
There’s no doubt a rising tide lifts all boats and we are seeing the benefit on South Wharf from the MCEC expansion, new hotel properties, and a busy events calendar. We are lucky to join forces with our neighbours on South Wharf and collectively we are always looking at ways to personalize the delegate experience and deliver a seamless event for our clients on South Wharf. We work closely with our restaurant partners to activate the precinct for delegates during a conference, with event branding and great dining offers.
What’s on the horizon for SEG in the Business events market? What’s next?
We are coming up to our busiest end of year season where we will deliver over 90 events, for 20,000 guests across 17 venues! It’s certainly an exciting time at Showtime Event Group.
Peeking over the horizon is the opening of the new spaces at the State Library Victoria on December 5. I can’t wait to show our clients Conversation Quarter and the stunning Ian Potter Queen’s Hall. There is nowhere else that you can have a conference in a dedicated space with state-of-the-art integrated audio-visual, followed by a Gala Dinner in The Ian Potter Queen’s Hall with its architectural features and impressive glass ceiling.
What new things will you bring to the MICE market in the next 12 months?
We value the importance of business events and are continuously reviewing what we are offering the MICE market. Most recently we have launched a new micro-site, Melbourne’s Social Event Specialists. Designed especially for the MICE market, the new platform is an event-planners first stop when they are looking for unique venues, experiential dining concepts and world-class catering in Melbourne.
We know our clients look to us for inspiration and we are increasingly aware of the demand for personalised experiences. We are working on some exciting new concepts, drawing inspiration from the festivalisation of events and looking at the way we deliver our events, creating ‘choose your own adventure’ experiences for our clients.